OCR Cambridge Nationals Enterprise and Marketing

Level 1 and Level 2 Units of Work

 

Unit 064 – Enterprise and Marketing Concepts

This is an examined unit (1 hour 30 minutes) – with the following learning objectives:

LO1 – Understand how to target a market

LO2 – Understand what makes a product or service financially viable

LO3 - Understand product development

LO4 – Understand how to attract and retain customers

LO5 – Understand factors for consideration when starting up a business

LO6 – Understand different functional activities need to support business start up

 

Unit 065 – Design a Business Proposal

An internally assessed and externally moderated portfolio unit of work

LO1 – Be able to identify the customer profile for a business challenge

LO2 – Be able to complete market research to aid decisions relating to a business challenge

LO3 – Be able to develop a design proposal for a business challenge

LO4 – Be able to review whether a business proposal is viable

 

Unit 066 - Market and pitch a Business Proposal

An internally assessed and externally moderated portfolio unit of work

LO1 – Be able to develop a brand identity and promotional plan to target a customer profile

LO2 – Be able to plan a pitch for a proposal

LO3 – Be able to pitch a proposal to an audience

LO4 – Be able to review the strengths and weaknesses of a proposal and pitch